PRIVACY POLICY

We, BTOMIC Group LLC, located in the United States (hereinafter referred to as "BTOMIC," "we," or "us"), are dedicated to safeguarding your privacy while continuously enhancing the services we provide.

The BTOMIC Privacy Policy (hereinafter referred to as the "Privacy Policy") aims to provide you with comprehensive information regarding the processing of any personal data that we may collect through our online platforms (such as our website, applications, social media channels) (hereinafter referred to as the "BTOMIC Platforms") or when you complete the BTOMIC Client Form (hereinafter referred to as the "Client Form") in our boutiques or customer service centers, participate in an event organized by us, or interact with us in any other manner.

This Privacy Policy does not extend to the personal data collected by third-party websites or applications that may link to, or be accessible from, any of the BTOMIC Platforms. We are not responsible for, and disclaim any liability regarding, the privacy policies and practices of third-party websites and applications.

2.1 WHAT IS PERSONAL DATA AND HOW DO WE COLLECT IT?

We may collect personal information about you, either as an identified individual or in a form that allows us to identify you (hereinafter referred to as your "Personal Data"), in various ways and circumstances:

• When you visit any of our BTOMIC Platforms, particularly when you register on our websites or fill out our Contact Us Form;
  
• When you visit our boutiques, points of sale, or offices;
  
• When you purchase a BTOMIC product or request customer service;
  
• When you interact with us via email or telephone;
  
• When you complete any forms in our boutiques, customer service centers, or during BTOMIC events, including the Client Form (whether printed or electronic);
  
• Through some of our commercial and advertising partners, always with your explicit consent.
  

2.2 WHAT KIND OF PERSONAL DATA DO WE COLLECT?

We may collect the following categories of personal information:

• Identity Information: First name, last name, nationality;
  
• Contact Information: Mailing address, email address, telephone number;
  
• Purchase and Payment Information: Credit card details and information required by anti-money laundering laws;
  
• Other Personal Information: Including but not limited to preferences, personal and/or professional interests, demographic information, your experiences with our products, and contact preferences; professional situation (position, company/employer, professional contact details); your interests (sports, leisure activities), and lifestyle;
  
• Customer Service Information: Such as customer service requests, comments, feedback, complaints, and repair history;
  
• Application Information: Educational background, training, and professional experience.
  

Additionally, we may collect certain types of information (which may constitute Personal Data) by automated means, or indirectly from you or third parties (such as websites or social networks), including:

• Usage Information: Relating to your use of BTOMIC Platforms, including your IP address and other browsing data (e.g., browser type and device used) through cookies or similar technologies. Certain cookies are essential for the proper functioning of BTOMIC Platforms, while others are used for analytical purposes, helping us to provide you with more personalized services and an enhanced digital experience. For further details on cookies and how to adjust your preferences, please refer to our cookie usage policy;
  
• Social Media Information: Any information you share publicly on social networks as part of your interactions, whether with or without direct engagement with BTOMIC.
  

2.3 ON WHAT GROUNDS DO WE COLLECT YOUR PERSONAL DATA?

We commit to processing your Personal Data only when and to the extent that at least one of the following legal grounds applies:

• Consent: You have given us your explicit consent to process some of your Personal Data for one or more specific purposes;
  
• Contractual Necessity: Processing is necessary for the performance of a contract with you (such as your purchase, repair order, or other services) or to take actions, at your request, prior to entering into such a contract;
  
• Legal Obligation: Processing is necessary to comply with a legal obligation to which we are subject;
  
• Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by us, such as security purposes, providing personalized maintenance advice, and offering tailored products and services.

3.1 HOW DO WE USE YOUR PERSONAL DATA?

We process your personal data for the following purposes:

• Contact Form Submissions: If you fill out a contact form providing details such as your name, email address, telephone number, preferences, etc., we use your data to respond to your inquiries, send you information, or fulfill other tasks you request.
  
• Account Registration: If you register an account with us, we process the necessary data to open and manage your account, including your name, address, email address, password, profile picture, and third-party account data (e.g., if you register using your Facebook account).
  
• Interactive Features: If you use our interactive features, we process the data required to enable and manage their use, such as your name and email address, which may appear in rankings or be used to send you updates related to any online games you participate in.
  
• Existing Customers: If you are an existing customer, we may send you advertisements about our products and services, using data such as your name and postal address.
  
• Subscription Services: If you subscribe to a service such as our newsletter, we process your data (name, email address) to send you our newsletter and relevant communications.
  
• Marketing Promotions: If you participate in a marketing promotion, we process the data necessary for your participation, such as managing your event invitation or determining and contacting the winner of a contest.
  
• Order Fulfillment: If you place an order for products or services, we process the necessary data (name, phone number, delivery address, credit card information, email address) to confirm your order, process payment, perform credit checks, deliver the items, and contact you for delivery purposes.
  
• Survey Responses: If you respond to our queries and provide personal data (e.g., name, age, occupation), we use this data to analyze the results and draw conclusions.
  
• Marketing Consent: If you consent to receive marketing communications, we use your data to send promotional materials, administer your participation in events, contests, surveys, and other activities, and tailor our communications and offerings to your preferences.
  
• Social Media Interaction: If you interact with us on third-party social networks, we process your data for such interactions. Please note that our interactions on these platforms are subject to their respective privacy policies and terms of use.
  
• Legal Compliance: We process your personal data to comply with applicable legal requirements, enforce our Terms of Use, adhere to industry standards, fulfill contractual obligations, and maintain our internal policies.
  

3.2 HOW DOES TARGETED ADVERTISING WORK AND HOW DO WE USE IT?

Targeted advertising is facilitated through third-party tools, technologies, and services, such as advertising agencies and analytics providers. This allows us to customize our communications and advertising offers based on your personal interests and preferences, as well as to measure the effectiveness of our marketing efforts.

Here’s how it works:

We first compile a summary of your preferences, based on the information you provide and your purchase history. We then create custom audiences consisting of individuals who have filled out the Client Form, visited our website, or interacted with BTOMIC Platforms, or third-party platforms (such as Google, Facebook, Instagram). This process is enabled through cookies or by converting your email address (and other details from our Client Form) into a unique anonymized identifier that can be matched by these third-party platforms with their users. This enables us to deliver targeted advertising about our products and services according to your personal interests and preferences.

We may also share data with third-party applications or social networks for the purpose of measuring and optimizing our advertising. This includes information about how you interacted with BTOMIC Platforms (e.g., viewing a product and adding it to your shopping cart) after being shown targeted ads.

You can opt out of receiving targeted advertising and disable these analytics tools by adjusting the "cookies for targeted advertising" settings in the cookie control tool. However, please note that we do not control third-party targeting technologies, even if they are associated with BTOMIC Platforms or our advertising. We recommend reviewing the privacy policies, terms of use, and data collection practices of third-party applications and social networks.

3.3 HOW LONG WILL WE RETAIN YOUR PERSONAL DATA?

We will retain and process your personal data for as long as necessary to fulfill the purposes described above, unless otherwise required by law or dictated by security constraints. The retention period for each purpose is outlined above. You may withdraw your consent to the processing of your personal data (for one or more purposes) or exercise your right to object before the expiration of these periods, as described below in the "How can you contact us?" section.

Your personal data will be retained in accordance with legal obligations, available technologies, and the associated implementation costs.

3.4 DO WE SHARE YOUR PERSONAL DATA WITH THIRD PARTIES? IF SO, WITH WHOM?

We may share your personal data with third parties only in the following situations:

• Service Providers: We may share your data with service providers who assist us in our business operations, such as delivering products, processing payments, organizing events, sending newsletters, supporting and maintaining BTOMIC Platforms, managing risk, preventing fraud, and promoting trust and safety.
  
• Legal Requirements: We may share your data with third parties, including courts, regulators, or other entities, if required by law, in connection with legal claims, or to combat fraud.
  

We expect all third parties to provide necessary guarantees regarding confidentiality and security, and to take appropriate organizational and technical measures in compliance with applicable laws. Our service providers are only permitted to process the personal data we share with them in accordance with our instructions and within the specified limits.

4.1 WHAT RIGHTS DO YOU HAVE REGARDING YOUR PERSONAL DATA?

You have the following rights regarding your personal data:

• The Right of Access: You have the right to know what personal data has been collected about you and how such data has been processed.
  
• The Right to Rectification: You have the right to request the correction of any inaccurate or incomplete personal data.
  
• The Right to Object: You have the right to object to the processing of your personal data (either in whole or in part) at any time.
  
• The Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data, particularly when you no longer consent to its processing. You can withdraw your consent at any time (using the contact methods described below in the “How can you contact us?” section). Please note that the right to erasure is not absolute and applies only under certain circumstances.
  
• The Right to Restrict Processing: You have the right to limit the processing of your personal data, i.e., restrict how we use your data. This is an alternative to exercising your right to erasure. This right is not absolute and is applicable only under certain conditions.
  
• The Right to be Informed: You have the right to receive clear, accurate, comprehensive, and easily accessible information regarding the processing of your personal data.
  
• The Right to Data Portability: You have the right to request the transfer of your personal data from one electronic processing system to another, where technically feasible.
  
• The Right in Relation to Automated Decision-Making and Profiling: You have the right not to be subject to decisions based solely on automated processing, including profiling, that significantly affect you.
  
• The Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your rights regarding your personal data have been violated.
  

These rights may be subject to certain exceptions or limitations (e.g., when your personal data is processed for security purposes or retained for legal or contractual obligations). The exercise of these rights will also take into account available technologies and the costs associated with their implementation.

In certain cases, we may need to verify your identity before processing your request related to any of the above-mentioned rights.

4.2 HOW CAN YOU CONTACT US?

Through the “Contact Us” form (www.btomic.com/page/contact-us);

By writing to the BTOMIC Customer Service Office either by email (service@btomic.com) or by posted letter (Sheridan, WY 82801 USA);

By signing the consent withdrawal in the Client Form (only to withdraw your consent).

5.1 What Are Cookies?

A cookie is a small text file that is stored on the hard drive of your computer or other electronic device (collectively referred to as "Device") used to access our website(s), mobile application(s), or any other online media or electronic communication services that we operate ("Services"). Your web browser stores information on your Device regarding your visit to and use of our Services, such as record-keeping purposes (e.g., logging in) or tracking information.

5.2 How Do We Use Cookies?

We use cookies to enhance your user experience, monitor statistics, and optimize advertising campaigns when you use our Services. You have the option to accept or decline cookies by adjusting the settings in the "Manage My Cookie Settings" section below or directly through your web browser settings. While we do not use cookies to collect personal information, such as your name, cookies may assist us in associating certain information with personal data you have provided to us via other means (e.g., general website registration).

5.3 Use of Pixels

We also use pixels to operate, analyze, and optimize our advertising campaigns on third-party platforms (such as Facebook, Twitter, LinkedIn). A pixel is a small graphic file placed in the webpage code of our Services. It collects data on user behavior and reports the actions to a server to measure the performance of our advertising. Unlike cookies, pixels are not stored in your web browser.

Pixels may also be utilized by third parties to enhance their service functionalities and generate their own cookies based on your interests and interactions with our Services. By using pixels, third parties can identify specific target groups for advertising purposes and deliver targeted BTOMIC advertisements on their respective platforms. Additionally, pixels allow third parties to analyze the effectiveness of their advertisements for BTOMIC and enable us to track whether users have been redirected to our website after clicking on an advertisement.

6.1 TYPES OF COOKIES WE USE

When you access our Services, various types of cookies may be placed on your device. These cookies are categorized based on their source, technical features, and purpose. These categories are not mutually exclusive, and a single cookie may fall into multiple categories.

• Cookies from Internal Sources (First-Party Cookies):
  
  First-party cookies are placed directly on your device by us and can only be read by our Services. These cookies may be either “session” or “persistent” cookies (see descriptions below). For example, we use first-party cookies to speed up the login process and enhance your user experience.
  
• Cookies from External Sources (Third-Party Cookies):
  
  Third-party cookies are placed on your device by our third-party partners. These cookies are commonly used for audience measurement, analysis, and improving the relevance of our Services’ content.
  
• Session Cookies:
  
  Session cookies are temporarily stored on your device while you are actively using our Services. They are automatically deleted once the browser session is closed. We and our partners use session cookies to manage and measure your access and use of our Services during a single browser session, ensuring optimal performance.
  
• Persistent Cookies:
  
  Persistent cookies remain on your device for a specified period even after you have closed your browser. These cookies enable our Services to remember your preferences, such as language settings or other local preferences, making subsequent visits easier. Both we and our partners may use persistent cookies for analytical purposes.
  
• Strictly Necessary Cookies:
  
  These cookies are essential for the proper functioning of the website and cannot be disabled in our systems. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. While you can set your browser to block or alert you about these cookies, some parts of the site may not function properly without them. These cookies do not store personally identifiable information.
  
• Functional Cookies:
  
  These cookies enable additional functionality and personalization on our website. They may be set by us or by third-party providers whose services we have incorporated into our site. If you choose not to allow these cookies, some or all of these services may not work as intended.
  
• Targeting Cookies:
  
  These cookies may be set by our advertising partners through our site. They are used to create a profile of your interests and display relevant advertisements on other websites. These cookies do not store personally identifiable information but are based on uniquely identifying your browser and internet device. If you disable these cookies, you may receive less targeted advertising.
  
• Performance Cookies:
  
  These cookies help us measure and improve the performance of our site by counting visits and traffic sources. They allow us to identify which pages are most and least popular and track how users navigate the site. All data collected by these cookies is aggregated and anonymous. If you disable these cookies, we will be unable to track your visits and assess site performance.
  
• Social Media Cookies:
  
  These cookies are set by various social media services that we have integrated into our website to enable you to share content with your friends and networks. They can track your browser across different sites, building a profile of your interests. This may affect the content and advertisements you see on other websites. If you disable these cookies, you may not be able to use or view these sharing tools.

We reserve our right to change this Privacy Policy at any time. A notification regarding any substantial changes to this Privacy Policy will be posted on our BTOMIC Platforms. Notwithstanding, it is your responsibility to stay abreast of any changes made to our Privacy Policy.